Commercial Architecture for the Industrial Portfolio
Blue Chevron Solutions helps PE firms turn commercial chaos into EBITDA improvement at their manufacturing and industrial portfolio companies.
Founded by Mike Coutts, a commercial operations architect who led global CRM transformation programs at Michelin and directed the commercial technology platform at Davis-Standard.
At Michelin, Mike led the core CRM team on the Engage program — a global commercial transformation spanning multiple countries, languages, currencies, and product lines across all continents. At Davis-Standard, he directed the commercial platform strategy for a global industrial manufacturing company.
He's seen the commercial operations problem from the inside: overcomplicated systems, zero pipeline visibility, sales processes that live in one person's head. Now he helps PE firms close the gap between the plant floor and the commercial office at their portfolio companies.
Most PE-backed manufacturers have a commercial operations problem. Few know how to quantify it.
The pattern is the same in every portfolio company: the plant floor runs on millions in automation and technology. The commercial office runs on spreadsheets, tribal knowledge, and the founder's cell phone. Pipeline is invisible. Forecasts are anecdotes. Territory management is "whoever the owner knows." This is the Revenue Drag that suppresses valuation — and it's fixable.
Clarity Over Complexity
We build commercial operations so sales, marketing, and RevOps teams can move faster.
Business-First Thinking
Every commercial operations recommendation is tied to growth strategy and GTM execution.
Trust Through Transparency
No jargon, no fluff, just clear, honest communication.
Execution with Empathy
We’ve been in your seat. That’s why we act like a partner, not a vendor.
Core Philosophy
After years inside global manufacturers, we saw the same pattern at every portfolio company: the investment thesis called for revenue growth, but the commercial operations couldn't support it. Pipeline was invisible. Forecasting was guesswork. Reliance was on tribal knowledge. The tools existed — they just weren't connected to how the business actually sells.
Start with the investment thesis — then align the commercial infrastructure
CRM should drive EBITDA improvement, not create admin burden
Every engagement must tie to measurable valuation impact
We approach every engagement with curiosity, clarity, and a bias for action. We don’t overcomplicate. We don’t hide behind jargon. We get to work.
We Work With
manufacturing, industrial, and distribution companies — primarily those backed by private equity
Value Delivered
Blue Chevron Solutions was founded to help B2B companies unlock the full value of commercial operations. After years inside the enterprise, we knew there was a better way to bridge the gap between CRM platforms and revenue results. Today, we work with mid-market and enterprise companies across manufacturing, distribution, and PE-backed portfolios to:
Stand up commercial operations infrastructure at portfolio companies
Build pipeline visibility and forecast accuracy for PE board reporting
Integrate bolt-on acquisitions into a unified commercial platform
Capture and systematize the founder's sales process before institutional knowledge is lost
Reduce the Manual Tax — the hidden EBITDA drag of broken commercial processes