Commercial Architecture for Industrial Companies
Blue Chevron Solutions helps manufacturers and distributors, and the PE firms that back them, turn commercial chaos into EBITDA improvement.
Founded by Mike Coutts, who led the core CRM team on Michelin's global commercial program and directed commercial platform strategy at Davis-Standard.
At Michelin, Mike led the core CRM team on the Engage program, which spanned multiple countries, languages, currencies, and product lines. At Davis-Standard, he directed commercial platform strategy for a global industrial equipment manufacturer. He has also delivered commercial systems work at Continental and ran revenue operations strategy at Talend.
He's seen the commercial operations problem from the inside: overcomplicated systems, zero pipeline visibility, sales processes that live in one person's head. Now he helps manufacturers, distributors, and their PE sponsors close the gap between the plant floor and the commercial office.
Most manufacturers have a commercial operations problem. Few have put a number on it.
The pattern repeats across the industry: the plant floor runs on millions in automation and technology. The commercial office runs on spreadsheets, tribal knowledge, and the founder's cell phone. Pipeline is invisible. Forecasts are anecdotes. Territory management is "whoever the owner knows." That is the Manual Tax, and it is fixable.
Clarity
We build commercial operations so sales, marketing, and RevOps teams can move faster.
Business Outcomes
Every commercial operations recommendation is tied to growth strategy and GTM execution.
Plain Communication
No jargon, no fluff, just clear, honest communication.
Operator Experience
We’ve been in your seat. That’s why we act like a partner, not a vendor.
Core Philosophy
After years inside global manufacturers, we saw the same pattern again and again. The growth plan called for more revenue, but commercial operations couldn't support it. Pipeline was invisible, forecasting was guesswork, and the business ran on tribal knowledge. The tools existed; they just weren't connected to how the business actually sells.
Start with the business plan, then align the commercial infrastructure to it
Every engagement ties to a measurable financial result
We approach every engagement with curiosity, clarity, and a bias for action. We don’t overcomplicate. We don’t hide behind jargon. We get to work.
We Work With
Manufacturers, industrial companies, and distributors, PE-backed and privately held.
Value Delivered
Blue Chevron Solutions was founded to close the gap between CRM platforms and revenue results. Today we work with manufacturers and distributors, and the PE firms that back them, to:
Stand up commercial operations where none exist
Build pipeline visibility and forecast accuracy for leadership and board reporting
Make CRM, CPQ, and ERP decisions against how the business actually sells
Keep implementations on track against what was contracted
Capture and systematize the founder's sales process before institutional knowledge is lost
Reduce the Manual Tax — the hidden EBITDA drag of broken commercial processes